German
English

Head of Marketing Intelligence (m/f/nb)

Hirschau Zentrale
Munich

Fulltime

Our recipe for success

We are a reliable partner who makes the sourcing of technical supplies as easy and efficient as it gets for customers. We do this with passion and innovativeness, day in day out. Our product range comprises millions of quality items, customer-centric solutions and services, and face-to-face expert advice. We are fully committed to this mission. We see change as a catalyst for opportunities, and supply customers with everything they need to successfully complete their projects. As a family-run business, operating in a sustainable way and building long-term business relationships are paramount to us. We stand for quality and reliability.

As Head of Marketing Intelligence, you are the central hub for data-driven decisions in the digital area of our company. You transform complex amounts of data into clear recommendations for action that drive our growth. With your expertise and business acumen, you identify new opportunities and continuously optimize our marketing spend.

Your contribution to success

Leading the Marketing Intelligence team: You will build, lead and develop a team of data analysts.
Identifying growth potential: You will conduct in-depth analysis of KPIs, especially for the specialist areas of Customer Acquisition (SEA, SEO, Affiliate etc) and Customer Retention (Email, CRM, Telemarketing, Print) to generate new insights through a deep understanding of the marketing channels. Here you are responsible for all Conrad countries (15).
Optimization of marketing resources: You ensure that there is a consistent measurement of marketing performance channels in terms of effectiveness and costs. You will also develop different attribution models as a basis for the best possible management of the marketing budget.
Budgeting and forecasting in the marketing area: You create data-driven and driver-based sales and cost forecasts and growth scenarios and continuously monitor the planning values.
Stakeholder Management: You work closely with Customer Acquisition and Customer Retention teams, as well as with Martech and Controlling to achieve optimal results.
Data driven Decisions: You promote a data driven culture by providing clear interpretations of data insights and ensure that the findings are implemented.

Your success factors

Data expert: Several years of experience in analyzing marketing KPIs along the entire customer lifecycle.
Tool professional: Confident use of business intelligence tools (e.g. Power BI, Looker, SQL) and in-depth understanding of CLTV and attribution models.
Dashboard specialist: Experience in creating engaging dashboards and reports.
Communicator: Ability to present complex data analysis in a clear and understandable way.
Team player: Successful leadership of teams, ideally in dynamic corporate environments.
Stakeholder professional: Experience in working with different departments and convincing stakeholders.
Languages: You are fluent in German and English

Your benefits

We Are a Great Place to Work
Our tolerant and empathic work environment enables you to help shape our company’s future, thereby giving you lots of room for personal development. Our unique company culture was officially recognised by the Great Place to Work institute.

We Improve Your Work-Life Balance
Flexitime and hybrid working arrangements as well as a special leave allowance enable you to organise your workday around your needs. And we care about your children. Our head office in Hirschau operates a child day-care centre that looks after your little ones.

We Communicate at a Peer Level
We are a family-run business. Means friendly interaction is paramount to us. And when it comes to being a trust-based horizontal organisation, around here, we practise what we preach.

We Promote Health
Which is why we offer a variety of services and activities centred around health and fitness. Regular medical checkups are top of the agenda. Moreover, for all those who like to keep fit, there is Conrad Sports Club based at our Hirschau office that provides a range of activities, coaching sessions and even an in-house tennis court. Being healthy isn’t just about exercising, it’s also about a balanced diet. This is why food served in our cafeterias at Hirschau and Wernberg uses local produce and is freshly prepared.

Diversity as a part of success
We are internationally established - English meetings are as integral to our everyday work as open-mindedness towards other cultures. We encourage creativity and innovation in our company through the exchange of different experiences and perspectives.

With initiative to success
Independent action is essential for personal development. With us, you have the flexibility and responsibility to drive your tasks forward independently and actively build your career.