German
English

Expert Marketing Communication (m/f/nb)

Hirschau Zentrale
Munich

Fulltime

Our recipe for success

We are a reliable partner who makes the sourcing of technical supplies as easy and efficient as it gets for customers. We do this with passion and innovativeness, day in day out. Our product range comprises millions of quality items, customer-centric solutions and services, and face-to-face expert advice. We are fully committed to this mission. We see change as a catalyst for opportunities, and supply customers with everything they need to successfully complete their projects. As a family-run business, operating in a sustainable way and building long-term business relationships are paramount to us. We stand for quality and reliability.

You'll be responsible for the media channel, collaborating closely with colleagues who manage our social media presence. While we share a focus on similar countries and campaigns, each channel has its own unique dynamics. You'll work closely with our media agency on a weekly basis to optimize and implement campaigns. The team is a tight-knit group of four, with some members based in the Netherlands. This team is part of our larger Marketing Acquisition department, giving you access to a broad network of marketing expertise.

Your contribution to success

Developing and implementing the marketing communications strategy: You will be responsible for the international roll-out of the campaigns with a strong focus in our core countries; Germany, Italy, France and Poland
Strategic campaign planning: You will develop and implement comprehensive marketing campaigns across all media channels in our core European countries, from conception to performance measurement
Cross-channel campaigns: Creating detailed target group profiles in collaboration with external agencies to develop customized campaigns and reach the desired target group effectively and consistently is within your remit
Campaign conception and implementation: You design creative and effective campaigns, select the appropriate channels and implement them successfully
Budgeting and ROI optimization: You create detailed campaign budgets, monitor spending and continuously optimize the return on investment (ROI) as well as other relevant KPIs
Performance tracking and reporting: You are responsible for creating detailed campaign reports to continuously analyze performance based on KPIs and derive recommendations for action
Collaboration with other departments: You will work closely with other departments (e.g. brand communication) to ensure consistent brand communication

Your success factors

Degree in marketing, communication or a comparable qualification
Several years of professional experience in campaign management, ideally in e-commerce
Ideally, you already have experience in creating target group profiles and developing personas
You have strong analytical skills and a good understanding of web analytics tools (Google Analytics, Adobe Analytics)
Strong creativity, strong communication skills and the ability to develop innovative campaign concepts describe you very well
You have a very good command of English (B2) and German (C2)

Your benefits

We Are a Great Place to Work
Our tolerant and empathic work environment enables you to help shape our company’s future, thereby giving you lots of room for personal development. Our unique company culture was officially recognised by the Great Place to Work institute.

We Improve Your Work-Life Balance
Flexitime and hybrid working arrangements as well as a special leave allowance enable you to organise your workday around your needs. And we care about your children. Our head office in Hirschau operates a child day-care centre that looks after your little ones.

We Communicate at a Peer Level
We are a family-run business. Means friendly interaction is paramount to us. And when it comes to being a trust-based horizontal organisation, around here, we practise what we preach.

We Promote Health
Which is why we offer a variety of services and activities centred around health and fitness. Regular medical checkups are top of the agenda. Moreover, for all those who like to keep fit, there is Conrad Sports Club based at our Hirschau office that provides a range of activities, coaching sessions and even an in-house tennis court. Being healthy isn’t just about exercising, it’s also about a balanced diet. This is why food served in our cafeterias at Hirschau and Wernberg uses local produce and is freshly prepared.

Feedback as a success factor
A cross-team exchange, personal appreciation and further development are at the top of our agenda. Regular development meetings with your team leader ensure that you keep shining in the future.

Diversity as a part of success
We are internationally established - English meetings are as integral to our everyday work as open-mindedness towards other cultures. We encourage creativity and innovation in our company through the exchange of different experiences and perspectives.