Sr. Online Marketing Manager (m/f/d)

  • Berlin ConradConnect
  • Published: 2021-02-15
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About us

Conrad Connect is the central platform for IoT-projects within B2C and B2B. Conrad Connect links
smart devices from different brands and digital services. The resulting ecosystem offers a variety of
new possibilities for visualization and automation of processes within our daily lifes. In cooperation
with our partners, we develop new digital business models, based on the aggregation of different
data sources. Are you ready to support us? As part of Conrad Electronic Group, we operate
independently with the agility of a startup.

These tasks are waiting for you

  • Responsibility for the marketing of the IoT platform and an efficient marketing mix
  • Development of an optimal marketing strategy of our IoT platform
  • Derive an efficient marketing mix across performance marketing (SEM, Analytics, Adwords), social media, content marketing and PR
  • Contribution to innovation and growth in B2B and B2C business
  • Conception and implementation of content marketing campaigns
  • Overall optimization of customer funnels and user journeys
  • Management and analysis of customer acquisition, conversion and customer retention
  • Creative development of social media concepts for the acquisition of new B2B customers
  • Conducting keyword, market and competitor analysis (national/international)
  • Planning and management of the marketing budget
  • Analyzing marketing effectiveness and presenting to stakeholders
  • Managing the three freelancers and you could develop yourself into a team lead role

Who we are looking for

  • Successfully completed degree in communications or media studies, business administration or a comparable field
  • At least 4 years of relevant experience as a digital or online marketing specialist in a tech-driven environment
  • Experience in SaaS (Software as a Service) and/or PaaS (Platform as a Service), preferably combined with a passion for IoT topics
  • Management of relevant budgets and be routined in budget and channel forecasting
  • Strong background in reporting, analytics and deriving new measures

Your benefits

Working from home (WFH)
Our state-of-the-art IT infrastructure makes working from home a standard set-up across the entire company.

Many of our business areas operate a flexible working policy that allows you to organise your work day in a way that suits you best.

Individualised career development
Keeping your skills and knowledge up-to-date is essential. Which is why we offer a wide range of career development opportunities via our in-house Online Academy.

Special leave
About to become a parent? Getting married? Moving home? Take some time off for all those special occasions.

Your contact

  • Ms. Ines Eydner
  • +49 179 / 4110215
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