Head of Marketing Concepts and Campaigns (m/f/d)

  • Hirschau Zentrale
  • Fulltime
  • Published: 2021-10-05
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About us

Conrad is conquering the world of technical trade with innovative strength. Our goal is to become Europe's leading B2B sourcing platform for all technical business needs. As part of Conrad Marketing, we see it as our task to make products and services tangible for customers from B2B and B2C. It is strategic competence, innovation and a modern marketing mix that characterize the Conrad marketing strategy. We focus on the needs of our customers and place communication messages where our target group is. This results in a versatile channel mix that ranges from classic print measures to innovative online placements and personal customer events. 

As Head of Marketing Concept & Campaign Teams you will be part of this innovation. Your tasks will consist of both the in-team management of campaign and measure development as well as the profitable planning and coordination of playouts. In coordination with Conrad's purchasing and sales departments, as well as international subsidiaries, you will make decisions about campaign content and focus and be the direct contact person for B2B manufacturers interested in advertising. You will also coordinate the development of international marketing concepts that reflect Conrad's corporate philosophy and focus on customer benefits and customer lifetime value. 

These tasks are waiting for you

  • Development of target group-specific omnichannel marketing concepts and briefings for handover to the operational marketing teams
  • Coordination and independent supervision of projects with interdisciplinary teams
  • Close cooperation with the operational marketing teams B2C & B2B as well as international colleagues
  • Planning and organization of individual marketing measures as well as continuous follow-up
  • Technical and disciplinary responsibility for a team of approx. 12 employees
  • Support of strategically relevant manufacturers and partners with regard to marketing topics
  • Execution of performance analyses and success controlling

Who we are looking for

  • Completed studies in the field of business administration, marketing or a comparable qualification
  • Several years of professional experience in the conception of marketing campaigns and/or project management in marketing
  • Professional experience as a manager in a marketing environment
  • Empathic appearance and distinctive leadership skills
  • Knowledge of goods or suppliers in the electronics trade desirable
  • Strong communication and negotiation skills as well as a high level of customer orientation
  • Personal commitment, ability to work in a team and openness to new ideas

Your benefits

Job security
Our forward-looking, platform-based business model coupled with an agile crisis team gives our employees the security they need even in turbulent times - our successful fiscal year 2020 confirms this.

Working from home (WFH)
Our state-of-the-art IT infrastructure makes working from home a standard set-up across the entire company.

Many of our business areas operate a flexible working policy that allows you to organise your work day in a way that suits you best.

Individualised career development
Keeping your skills and knowledge up-to-date is essential. Which is why we offer a wide range of career development opportunities via our in-house Online Academy.

Daytime child care
We run a professional childminding centre based near our head office in Hirschau that affectionately looks after your little ones.

Special leave
About to become a parent? Getting married? Moving home? Take some time off for all those special occasions.

Health & Fitness
Employee health is something we take very seriously. This is why our comprehensive health package includes regular checks and preventive screenings. If you like being active and enjoy your workouts, there’s also our in-house sports club (Conrad Sportverein) that offers lots of different activities and training groups you can join.

Your Contact

  • Ms. Anna-Lena Scherr
  • Junior HR Business Partner
  • 01755710035
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